GITAM Journal of Management aims at promoting contemporary research in the area of Management. The journal articles focuses on usage of Management Theory and their applications in industry, economy and environment. The peer reviewed Journal publishes original research papers in areas of management highlighting on Policy, Strategy, Marketing, Finance, Human Resource Management, and Operations. Apart from Research papers journal also accepts abstracts of doctoral dissertations and major research projects, case studies, and book reviews. The journal accepts articles with strong empirical evidence and managerial implications.